The Outstanding Spokesperson

When the going gets tough, truly professional media relations is paramount. Every major organisation – public, private and not-for-profit – needs senior people who can communicate the organisation’s key messages under pressure and who can turn every interview online, on radio or on TV to their advantage, enhancing and protecting the organisation’s reputation in times of crisis or in less pressured situations where positive media coverage will be beneficial. Media training is now recognised as an essential part of management development and gives executives the opportunity to experiment with media professionals, so that they perform on the day with confidence and panache. Training can be delivered at a time and place to suit clients. We have run this course for many clients ranging from senior spokespeople for multinationals through to press officers for major charities and public sector employers.

Workshop content

Journalists and your relationships with them
Building bridges with the media
But is it news? What’s the angle?
Exploiting your status as expert/authority
Broadcast Media Interviews techniques
Fail to prepare – prepare to fail
What’s the programme and who’s the audience?
Key messages
Your rights as an interviewee
Logistics
Television
Its’ all about performance
Time constraints in TV
Comportment and personal presentation
Handling difficult or hostile questioning
Real language v. ‘corporatespeak’
Verbal/visual metaphors and illustrations
Soundbites
TV packages
Getting your message across
One-to-One and Down The Line interviews
Composure and eyeline
Radio
Pace and style of radio
The power of the imagination – painting a picture on radio
The conversation with the listener

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